Helping Customers Make Good Decisions

Over-shopping

Does anyone really grasp how many decisions the average customer is making on a daily basis? Everything they do involves a decision right from breakfast to were they want to go on vacation. Their minds are constantly being called upon to make choices. But how many of those choices are they really prepared to make? And as I look around I see few businesses focused on helping customers make good decisions. Sure they can easily decide what to have for breakfast, what to wear and how to spend … [Read more...]

The Staggering Price Of Opportunity Costs. Don’t Pay More Than You Must!

Leadership and business vision

Opportunity cost is the cost of any activity measured in terms of the value of the next best alternative foregone (that is not chosen). In other words, I didn't do this and the result was that I wasn't able to get that. It's confusing People are a bit confused by this entire concept of opportunity costs. They don't understand that there can actually be a loss without doing anything. But there clearly can be. Let me explain. A print shop buys a low end computer. The computer is slow and … [Read more...]

What’s Your Customer Centric Equation? If You Don’t Have One Read ON…

coffee illustration

"What's your customer centric equation?" boomed Michael Coles, then CEO of Caribou Coffee, from the stage. A dynamic and gifted speaker, Coles presented this question as if everyone had one. I had no idea what he was talking about and glanced side to side to see if anyone else was as perplexed as me. If they were, there was no indication. "P+E+S=Ef" Now, he really had me. What was he talking about here? The answer, which may have been obvious to others but was news to me … [Read more...]

Achieve Your Goals – Use My Simple 5 P Formula

Happy New Year 2012!

The 5 P Formula for Goal Attainment I refer to the process as the 5 P Formula. This is an easy to use and simple system of setting and achieving goals. Grab a pen and a notebook Step #1. Write down 10 to 15 big goals, things you would like to accomplish in the next 1-5 years. These goals are to be written first thing in the morning and right before you turn out the light at night. It's a good idea to keep a notebook at your bedside to make it easy. Positive - Write each statement in a … [Read more...]

Just Face it Joe – Doing nothing IS a decision!

Young Man Thinking

Color me amazed! As I was reading today's Washington Post interview with Joe Paterno, I was absolutely amazed at the lack of action on the part of so many people. I found their inability to be proactive in the face of such horrific circumstances, astounding. While reading this article, I shook my head at some of the quotes, wondering if Paterno was serious. Unfortunately, he was. "I didn't feel adequate." Joe Paterno This was his comment about having to deal with the report of sexual abuse … [Read more...]